Awards & Recognitions
2026 / GDUSA Digital Design Awards
Safe S3X 4U — a brand identity campaign that challenged clinical visual conventions in sexual health communication. Recognized by GDUSA, one of the most established design awards programs in the United States.
2026 / Titan Health Awards — Branded Content, Healthcare and Pharma
Safe S3X 4U — a brand identity campaign that challenged clinical visual conventions in sexual health communication. Recognized by TITAN Health Awards, an international competition honoring excellence in healthcare advertising and design.
2026 / MUSE Creative Awards — Gold, Brand Identity
Safe S3X 4U — a self-initiated brand identity campaign that challenged clinical visual conventions in sexual health communication. Recognized with Gold by MUSE Creative Awards, an international competition honoring excellence across advertising, design, and creative work.
2026 / MUSE Creative Awards — Silver, Use of Typography
You're Next — a typographic poster series for the 2013 horror film by Adam Wingard, created by photographing printed letterforms on crumpled paper underwater and layering digital manipulation to simulate blood on glass. Recognized with Silver by MUSE Creative Awards in the Typography category.
2026 / Best Brand Awards — Award of Excellence, Logo Design
Discreet Vision — a brand identity system for a technology and security company based in Las Vegas. Recognized with an Award of Excellence by the Best Brand Awards, an international competition based in Germany celebrating excellence in logo and brand identity design.
2026 / Best Brand Awards — Award of Excellence, Logo Design
Kubernesis Security — a brand identity system for a cloud security company. The identity uses a K mark built on negative space referencing data architecture. Recognized with an Award of Excellence by the Best Brand Awards, an international competition based in Germany celebrating excellence in logo and brand identity design.
Published Work
The Branding Journal / The Best Design You Will Ever Experience Makes You Feel Something You Cannot Explain
The kind of design that works completely disappears. This essay explores what it means to design for the person rather than the institution, and why the best work you will ever make is the work nobody notices.
Bootcamp / The Empath Who Cannot Listen
How designers turned the people who believed in them into villains, and why we cannot stop
Four hours of AI prompts. Six identical layouts. Then two hours in Figma to actually solve the problem. This essay explores what that night revealed about what design actually is, and what no generative tool will ever replace.
What design education actually gives you cannot be copied, downloaded, or generated. This essay explores what accumulates slowly through real practice and why it only reveals itself when the references run out.
In the Press
Bold Journey / Meet Samraddhi Shrotriya
A profile feature covering the creative journey, design philosophy, and work of Samraddhi Shrotriya. Published by Bold Journey, a publication dedicated to sharing the stories of creative professionals and entrepreneurs.
Safe S3X 4U is a self-initiated brand identity system that challenges how sexual health is communicated to young women. The project won a 2026 GDUSA Digital Design Award, recognized for its approach to destigmatization through design.
Academy of Art University / From New Delhi to SF: Samraddhi's Graphic Design Story
An interview produced by Academy of Art University, San Francisco, on designing for younger audiences, the role of typography in brand identity, and what drew me from New Delhi to a career in graphic design in the United States.